Haley Lacuesta is a strategic communications leader with a background in public relations and public affairs, currently serving as director of media and public relations for the Richmond County School System in Augusta, Georgia. In this role, she leads systemwide communications for a district serving more than 28,000 students, overseeing crisis response, executive messaging, strategic planning, media relations, and community engagement.

Haley is known for her ability to lead in high-pressure environments, providing clear, timely communication during complex and often sensitive situations. She has managed messaging during high-profile incidents, including school safety events, severe weather response, and legal matters, ensuring accuracy, transparency, and public trust.

In addition to crisis communications, she develops and executes strategic communications plans that strengthen engagement across diverse audiences. As the district’s primary media liaison, she leads proactive storytelling efforts, oversees editorial planning, and works closely with senior leadership to align messaging with organizational priorities.

Haley leads a team of communications professionals and is responsible for shaping how a large public organization connects with its community. Her leadership style is grounded in adaptability and a strong commitment to ethical communication. She is recognized for her ability to balance strategy with execution, move quickly when needed, and invest in the development of others.

Prior to her current role, Haley held communications positions in Washington, D.C., where she managed digital communications. She has led multi-channel initiatives, supported legislative and public affairs efforts, and driven measurable growth across digital platforms.

Haley is a graduate of the University of Georgia, where she earned degrees in public relations and international affairs. She also holds a School PR New Professionals Certificate from the National School Public Relations Association.